A unique expression showcased by sbstnz

With Highland Park 56, the brand presented its oldest and most exclusive bottling to date at its German launch: a whisky from a unique cask from 1968, limited to just a few bottles worldwide. A rarity embodying time, patience, and the highest craftsmanship.

sbstnz developed the visual concept for a highlight event at the renowned KaDeWe, one of Germany’s most prestigious department stores. For a hand-picked guest list of opinion leaders and connoisseurs, we created a setting that subtly staged the values of rarity and luxury. A floral sculpture, inspired by the wild beauty of the Orkneys, served as an iconic accent, lending the space an exceptional aesthetic.

In an intimate atmosphere, the Global Brand Ambassador presented the whisky’s story and took guests on a sensory journey – olfactory, visual, and taste-wise. The exclusive dinner featured a menu perfectly paired with the aromas of various Highland Park vintages, allowing guests to experience the brand’s DNA with all their senses.

The result: a launch that celebrated this extraordinary rarity and emotionally anchored Highland Park as a luxury brand in the premium segment – bearing the signature of sbstnz.