Einbecker Brauhaus

Enjoy the ease with Einbecker Lager & Lager Alkoholfrei 0,0

Strategy & Concept, Communication, Visual Identity, Brand Building, Brand Selling, Consulting, Innovation

Einbecker Brauhaus is undergoing significant changes, introducing new products targeted at younger audiences. Two newcomers, Einbecker Lager and Einbecker Lager Alkoholfrei 0.0, launched in summer 2024, symbolizing a new era for the brewery. With a focus on new consumer needs and a strategic realignment, Einbecker is preparing for a broader market reach and innovative developments. 

sbstnz guides Einbecker through this journey by managing brand positioning, portfolio strategy and new product development, as well as creating all assets for campaigns and POS marketing.

With support from us, the brand will unveil a fresh design, reflecting its transformation from a traditional brewery to a forward-thinking developer of premium beverages, including non-alcoholic drinks and other categories. This shift positions Einbecker to attract younger consumers and drive long-term growth. The launch of Einbecker Lager marks the beginning of this transformation process.

The launch of Einbecker Lager and Einbecker Alkoholfrei 0,0 is supported by an extensive campaign. With the slogan „Enjoy the ease!“ and various visuals depicting typical moments of enjoyment with Einbecker Lager, it encourages people to give it a try.

In addition to outdoor advertising, posters, and print ads, there will be online and social media activities, as well as exciting contests for the community. The product launch will be supported in retail and gastronomy with POS materials such as displays, table tents, and crate toppers. A highlight of the campaign will be events in trendy locations across southeastern Lower Saxony, the home of Einbecker.

Design labels: Studio Grau
Animation: Metaphore