Hendrick’s Gin

Hendrick's Neptunia launch at OMR festival

Strategy & Concept, Experientials, Event & Fairs

If you have visited OMR Festival 2022, you might have been among the 900 lucky ones to witness the world’s very first submarine running 100% on Gin: Hendrick‘s Neptunia to be precise! Those who discovered the secret location have been rewarded with maritime curiosities, a game of ‚Fish or Garnish?‘ and of course refreshing Hendrick’s Neptunia drinks.

Together with our partners in crime from zwzw agency, we took the next level for our client Hendrick’s Gin and raised the bar of unusual experiential marketing!

© Fotos: Steven Kohl