The Blend

Master Your Craft

Strategy & Concept, Communication, Digital, Event & Fairs

This year’s BCB was kind of special, as the first time after the pandemic the international bar community was able to meet in Berlin again. For our client Beam Suntory and their global bar community The Blend we developed the concept for the bar show attendance and brought it to life from start to finish.

Inspired by Japanese culture we came up with „Master your craft“ – a program to sharpen pro skills, treat the tastebuds and awake the inner senseis of our community. At the workshop space, our very own THE BLEND Dōjō – new and existing members could join our workshops hosted by three international mentors to share insights from three philosophies (IKIGAI, DANSHARI, SHUHARI).

In the Community Space downstairs, it was all about exchange and networking while sipping the finest drinks created by our mentors. The triad of education, inspiration and networking brought perfectly to life what The Blend is all about: Emerging, professional and master bartenders join together and share their passion.