The Blend – The ultimate bartender community for education & inspiration

The Blend is Beam Suntory’s leading advocacy program for bartenders and mixologists, and we have been part of it from the very beginning. Since its national launch in 2019, we have managed concept development, community management, social media, content creation, and the execution of exclusive bar events and cocktail workshops. At the end of 2023, we claimed the highest reach and engagement within the German Bar Community.

Our mission: To build and strengthen a thriving bartender community, offering tailored bar education, expert-led mixology workshops, and hands-on insights from industry professionals. Whether you’re a beginner or a pro, The Blend provides knowledge at every level while fostering connections within the modern cocktail and bar scene.
But The Blend is more than just an educational platform—it is a genuine network where brands and bartenders engage and exchange ideas on equal footing.
Through social media, digital formats, and live events, we actively connected the community, shaped bar trends, and provided exclusive insights into the hospitality and mixology industry. Our focus: premium content, trending bar innovations, and a strong network that embodies the spirit of hospitality.