In 2024 we kicked off the brand’s relaunch process by developing the foundations to rejuvenate this regional love brand, while sharpening its core values. We developed a comprehensive brand strategy for Einbecker, covering brand positioning, portfolio optimization, a distinctive tone of voice, communication strategy, and a modernized visual identity. We built on Einbecker’s position as a local hero of Lower Saxony and its strong emotional connection with its region.

While staying true to its roots, we also got the brand ready for the future with innovative product concepts to target younger consumers, especially in the No-ABV segment. This strategic realignment strengthens Einbecker’s regional position and lays a sustainable foundation for future growth. After one year, we can already see first successes: Kudos from the trade and competitors, increased awareness, and consumer engagement. But this is just the beginning. In 2025, we will roll out a full design relaunch across the whole portfolio and across all touchpoints.

Design: Studio Grau