When Jägermeister calls to launch an exclusive, strictly limited product, we are more than grateful to take on this task. Challenge accepted!

For the launch of the 9556 Nights of Exploration Edition of the famous herbal liqueur from Wolfenbüttel, we took the internationally invited guests into the heart of Jägermeister’s production – the barrel warehouse. Here, Dr. Günther Findel’s experiment matured for over 25 years. In addition to an unforgettable installation and unveiling of the barrel in the barrel warehouse the product and the story behind its development and artist collaboration were explained and celebrated. 

The press event was designed to let the journalists experience the essence of the campaign — the magic, adventure and exploration of the product.  Complemented by a culinary program, the unique taste experience was brought to life. A memorable event and delight for all the senses!