Jägermeister

German Tiki

Strategy & Concept, Communication, Visual Identity

What started out as a tiny group of passionate mavericks tinkering with weird and wonderful recipes soon spawned a brand-new drinking culture: German Tiki.

Paring the escapism and vibrancy of classic Tiki with close-to-home flavors and traditions, the results truly tickle all our tastebuds. Beyond supporting the bartenders who kickstarted this movement, we also collaborated on a full book filled with stories, background, and delightful drinks.

© Grafik: Jonas Börste, Rotbarsch Filet

© Fotos: Jochen Hirschfeld

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