Summer Activation 2021

The pandemic wasn’t exactly the time of travel. Everyone yearned for new experiences and little breaks from everyday monotony. Our solution? A five-day get-away in the heart of Berlin.

Together with our client WG&S and partner agency zwzw we opened the Hendrick’s Grand Hotel. For 5 days guests had the chance to join an immersive theater event that took them into the most unusual world of Hendrick’s Gin. Attendees were whisked away for a spiritual cleanse, a game show, a suitcase auction … and even a lecture on the migration of the cucumber.

To spread the word (and spirit), we extended the brand experience to 5 cities across Germany with Hendrick’s Room Service. Staff equipped with trays and cargo bikes served the brand’s signature Cucumber Lemonade to curious crowd, drumming up awareness for the grand finale and main event in the capital. Perfect escapism in a glass!