JÄGERMEISTER

Trade Meister Game

Strategy & Concept, Digital

Playing is essential for humans and the development of their skills. As the lead agency for Jägermeister’s e-learning, we noticed that there was still one component missing in the Meister Academy learning cosmos: a playful approach to learning content. This is how the idea for the Trade Meister Game came about.

With a true-to-life design, authentic discussion situations and typical challenges that employees encounter in sales, the Trade Meister Game makes people confident and self-assured for negotiations with trade and hospitality executives.

This makes it a perfect complement to classic learning content. For Jägermeister, the Trade Meister Game is the key to an international standardisation of sales quality. The Trade Meister Game training teaches participants about the world of trade and gastronomy, from segmentation to touchpoints to year-round activation.