How can a German bar make it onto prestigious international lists like @50bestbars or the Spirited Awards by @Talesofthecocktail? In partnership with the ‘Deutsche Barkeeper Union e.V.’ (DBU), we explored this question during a five-city roadshow, engaging with 120 bartenders and bar owners to discuss the impact and challenges of these rankings.
We developed the concept and led the collaboration with DBU, 50 Best and our client, refined the topic, developed and managed the communication, and selected the key speaker. Our very own Thorsten Husmann, served as the on-site mentor, guiding participants through the complexities of bar branding, positioning, and global recognition. His deep industry knowledge provided actionable strategies to help bars gain international visibility.
The reality? Few German bars currently make it into major global rankings, despite their outstanding quality.
Why? Together with Thorsten, we analysed common success patterns among the world’s best bars and developed practical strategies for increasing international recognition.