Innovation

A beer with attitude

2025 is the year when ‘Null Bock’ finally gets a fresh, positive meaning. In German, ‘Null Bock’ usually…

Strategic evolution of a regional love brand

In 2024 we kicked off the brand’s relaunch process by developing the foundations to rejuvenate this regional love…

A portfolio transformation where tradition meets innovation

‘From field to glass’ is a daring concept – and one Hardenberg Distillery fills with life and spirit(s)….

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