Concept Development

Education. Inspiration. Community: The Blend Dojo at BCB

BCB 2022 was kind of special, as the first time after the pandemic the international bar community was…

Beyond the ordinary: Hendrick’s Gin summer activation

The pandemic wasn’t exactly the time of travel. Everyone yearned for new experiences and little breaks from everyday…

Blending tradition and music: Beverbach & Rea Garvey’s Whiskey Liqueur

The German whiskey brand Beverbach is launching a whiskey liqueur in cooperation with Rea Garvey. The collaboration combines…

A bespoke branded content tool: The Munkepumpe

What’s a Munkepumpe, you may ask? This excellent mixing tool and Hubertus Circle exclusive left viewers in awe…

Meister Academy: Unifying global teams with one training platform

Getting 1,000 employees in 145 countries on the same page is no mean feat. With its focus on…

A portfolio transformation where tradition meets innovation

‘From field to glass’ is a daring concept – and one Hardenberg Distillery fills with life and spirit(s)….

Defining German Tiki: A flavourful journey

What started out as a tiny group of passionate mavericks tinkering with weird and wonderful recipes soon spawned…

Milan reimagined in Berlin

To celebrate the Negroni’s 100th anniversary in style, we decided to bring the famous Camparino Bar to Berlin,…

Hubertus Circle: A global advocacy success story

A labor of love, a lasting love affair, and a 360° success. When we founded the Hubertus Circle…

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