Concept Development

Senju Launch: Japan in the Middle of Munich

When a launch of a highly exclusive product is around the corner, you can expect that we aren’t…

Meister Academy: Cheers to smarter learning

Rolling out a global learning solution across 150+ markets takes more than just tech — it takes strategic…

Spacewalk Rye Whiskey for Ideas Beyond Gravity

A collaboration between STORK CLUB and sbstnz. Spacewalk is a Single Cask Rye Whiskey meant for a creative…

A beer with attitude

2025 is the year when ‘Null Bock’ finally gets a fresh, positive meaning. In German, ‘Null Bock’ usually…

Strategic evolution of a regional love brand

In 2024 we kicked off the brand’s relaunch process by developing the foundations to rejuvenate this regional love…

Brand advocacy inspired by Japanese culture

The House of Suntory Dojo brings Japanese bartending craftsmanship and philosophy to Germany. On behalf of Suntory Global…

Experiential launch of NOE 9556

When Jägermeister calls to launch an exclusive, strictly limited product, we are more than grateful to take on…

Creating an immersive brand experience

At BCB 2023, we had the privilege of crafting the bar show experience once again for Beam Suntory,…

Bringing the Jägermeister moment to life at Meisterkiez

Shops, bars, restaurants, or even just a humble park bench for a quick chat with friends. One’s own…

Win-Win-Win: A collaborative advocacy approach

How can a German bar make it onto prestigious international lists like ’50bestbars’ or the Spirited Awards by…

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